You never know - which side you'll be

Volvo V40 with Pedestrian Airbag

All-New Volvo V40 features the world-first Pedestrian Airbag. If there is a frontal collision between your V40 and a pedestrian, the bonnet is automatically released, and an airbag inflates to cushion the pedestrian, greatly reducing the chances of serious injury.

For the launch of this innovative product, we made a simple-smart graphic campaign to show the benefit of our feature. Doesn't matter if you're driving your Volvo V40 or moving as a pedestrian, runner, or cyclist. You will always be safe, because "You never know which side you'll be".

Award-winning campaign at The Cannes Lions, The One Show, El Ojo de Iberoamérica, and Mexican Creative Circle.