Adidas 4D Fusio - Feel the future

For the launch of the new Adidas Originals 4D Fusio sneakers, we got a brief that sought to generate engagement and attract leads.

To solve it, we created a futuristic content seeding campaign through an influencer and a humanoid robot to promote our sneakers on social media and impact our target. The humanoid robot refers to the analogy of the technology that we use in our Adidas 4D Fusio with an extreme precision-engineered, digitally printed sole made of light, oxygen, and liquid resin.

Adidas 4D Fusio. Feel the future.