About me

When I was a child, a lady told me that someday I was going to be a writer. I laughed a lot because I always thought that writing books was for scholarly people, but I was wrong. And, here my story begins.

Hi! I am Victor Barrera, a creative director, copywriter, and storyteller. I have worked in the advertising industry for the last ten years, creating and developing 360 marketing campaigns, including consumer goods, automotive, retail, banking, beverages, radio, beauty, video games, e-commerce, startups, and NGOs.

I love playing with words, writing, directing, and producing entertaining ideas that generate content. I'm a digital native with strong skills in creativity, concept development, creative strategy, content generation, user interface copy, branding, experiential, innovation, film production, art direction, user experience, photography, pitching, team management, and business communication.

In my spare time, you can find me running through the forest, reading a book, writing on my blog, studying technology, posting on Instagram, learning new languages ​​on Duolingo, tweeting about life, watching documentaries on Netflix, and listening to brit-pop bands.

My lucky day: today